Good design has to make sense, visually, functionally, and practically. I approach every project with a mix of analytical thinking and hands-on making, keeping creativity and process aligned from start to finish. Whether working on a product, a spatial concept, or a design strategy, clarity of intent is always the starting point

The practice spans furniture and spatial design, mobility, digital tools, and design research. Computational design, VR prototyping, and AI-driven visualisation are all part of the workflow, but the most important skill is knowing when none of that is needed. In a time when everything is technically possible, the real work is deciding what to leave out.